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Innovative Products

At BancVue®, ingenuity is integral to everything we do. We are always prepared to invent solutions that both satisfy consumers and help you dominate the competition. For example, when regulations became even more heavy-handed, we responded with accounts that offset revenue loss and eliminate attrition. All BancVue products are backed by world-class marketing and supported by ongoing training and consulting.

World-Class Marketing

We've spoken to thousands of consumers in various markets to pinpoint what people want from their accounts and financial services providers. Based on these insights, we provide you with research-driven products and superior online marketing support. Our national brand, Kasasa®, takes your success to a whole other level. With strategic marketing plans and media buying, you are empowered with the scale to compete and win.


When you partner with BancVue®, you are immediately paired with a dedicated consultant who helps configure your account rewards and qualifications to drive sustained profitability. Based on data generated from 1.7 million accounts per month, your consultant provides invaluable, ongoing monthly reports. He/she also conducts quarterly visits to provide additional performance insights.


Our training team prepares your staff to effectively sell and cross sell your BancVue® products. BancVue's trainers provide support and motivation before and after each product launch, instilling the necessary skills to convert your service representatives into experts in the field. From kick-off rallies that inspire greatness, to on-demand product training and quarterly mystery shopping, our trainers are committed to driving profitability for your institution.

It all adds up to Domination Through Innovation.

  • 80% of consumers want PFM at their institution(3) > The Power of Complete Financial Control: Kasasa 360 Money Management Tools - Do You Kasasa?Learn More
  • 91% of parents are committed to teaching their kids financial literacy(2) > Educate Your Next Generation of Account Holders: MoneyIslandLearn More
  • 46% increase in website applications > Dominate the Competition Online: FIRSTBranchLearn More