FIRSTBranch services include an overhauled website with SAS 70 Type II Hosting, and FIRSTBase™, a content and lead management system for approving applications and producing funding files. FIRSTBranch is also easily integrated with INMO®, the industry's highest funding online account opening system.
The Basics
Includes: a completely overhauled website, INMO online account opening, lead and application management, Search Engine Optimization and Paid Search.
The Benefits
- Redefine your online presence
- Generate more leads
- Fund more new accounts
- Maximize ROI with ongoing consulting
The Results
- 46% increase in applications
- 57% increase in applications with FIRSTBranch + Paid Search
- 80% increase in applications with FIRSTBranch + Paid Search + CheckingFinderSM
FIRSTBranch includes:
- Lead Management Tool
We provide secure access to FIRSTBase, our fully integrated content, lead, and application management platform. FIRSTBase lets you review and approve applications, produce ACH funding files, update account disclosures, and track a sales agent's follow-up with applicants quickly and easily.
- Professional Service Support
FIRSTBase, our industry-leading content management system, enables you to make most FIRSTBranch website changes yourself-–but your dedicated Relationship Manager (RM) is also available to make them for you at no additional charge. An RM ensures all of your short- and long-term FIRSTBranch needs are met. Always proactive and positive, this individual applies his/her comprehensive BancVue knowledge to your continued success.
- Sales-Driven Website
Applying best practices for architecture, usability, design and content, we construct a site that makes a lasting impression on consumers.
This comprehensive solution includes:
- Secure, Database-Driven Site That Runs On Proprietary Codebase
- Custom Design & Copywriting
- Separate Product Pages
- Financial Calculators
- Search Engine Optimization
On search engines like Google and Yahoo! the most timely, clear, and informative web pages get the highest placement in search results. This kind of placement yields free traffic; traffic that helps generate leads and increase sales.
To ensure you get optimal search visibility, FIRSTBranch modifies your website code and conducts extensive keyword analyses. Add in exceptional site design and clear, concise sales writing and you get true Search Engine Optimization.
- Local Paid Search
Local Paid Search (Pay-Per-Click) is an optional, cost effective marketing service we offer and highly recommend. Because you only pay for clicks rather than impressions, Pay-Per-Click campaigns yield exceptional results at the lowest possible cost.
We carefully select where your ads run–via keyword optimization–writing and monitoring your ads to ensure they only show in the zip codes, towns and states you prefer.
We also aggressively monitor bids to deliver the best cost-per-click possible and report your results accordingly. To keep things on track, you can always access the FIRSTBase lead management tool to track your site statistics, benchmark your performance, and generate helpful usability reports.
- INMO Integration Available
The only online account opening system built specifically for community financial institutions, INMO is available to power FIRSTBranch offerings. It includes identity verification, applicant screening, decisioning of applicants, and ACH funding. Compared side-by-side to other online account opening providers, FIRSTBranch clients using INMO have increased funded accounts by over 500 percent. INMO also offers best practices for application processing, hands on training for key staff members, workflow integration and compliance consultation.
1. MRI, 2008