Exclusive to community financial institutions, Kasasa is a dynamic marketing package that augments BancVue products with a powerful brand identity, world-class advertising, and broad media exposure. Drive more quality applicants to your institution, while increasing retention and profitability with scale-driven, budget-friendly marketing for community banks and credit unions.
BancVue products backed by the power and scale of a national brand name. Achieve widespread recognition, increased retention, and dominant scale. The bottom line: your bottom line receives a direct boost and you attract more loyal consumers, using more of your products.
- Drive bottom-line revenue
- Increased loyalty/retention
- Increased marketing scale
- Best of breed marketing plan and creative
- Enhanced brand awareness for your community bank or credit union
- 2X annual profit per account
- Account holders 10 years younger (41) than average
- 24% of new account holders never heard of their new institution prior to Kasasa
- 73% had heard of the institution, but never banked with them until Kasasa!
Kasasa: More Than Just A Catchy Word
Kasasa marries big-time banking products with the personal touch of community banking. With unique incentives and money management tools that put consumers first, people can finally view banking as more than just a necessity. Even better, Kasasa actually gives them a reason to get genuinely excited about it.
- Marketing & Media Planning
Kasasa empowers you to do things — that otherwise may not be possible — without increasing your marketing spend. Backed by award-winning, news-making advertising, it cuts through the clutter with creative campaigns that attract a wide range of account holders.
Because nobody knows your market better than you do, we collaborate with you to assess the local landscape, values, attitudes, and demographics. We then develop a media plan that works best within your budget, maximizing reach and frequency through the most effective channels in your market. Captivate your local community with the help of a powerful national brand. It's effective bank and credit union marketing at its best!
We partner with a first-rate PR firm that has resources solely dedicated to creating a buzz for your Kasasa products and services. This kind of invaluable media exposure broadens consumer awareness and encourages word-of-mouth endorsement in your local community. Successes include mainstream national media coverage, numerous newspaper articles, and more. All part of powerful marketing for your community bank or credit union.
With a level of enthusiasm rarely seen in our industry, BancVue trainers inspire your staff to reach greater heights. Using tools like our e-learning modules (shown above) we share and test product knowledge with each client's service representatives. From kick-off rallies, to on-demand product training and quarterly mystery shopping, our trainers are always available to ensure your continued success.
- Account Management
A Client Director (CD) is your dedicated liaison to everything BancVue offers. Responsible for your successful launch and ongoing support, your CD ensures all advertising and marketing plans are executed and tailored to your business needs.
Your CD also works closely with your marketing department, as well as external advertising and PR agency personnel. From strategic planning to day-to-day contact and execution, your CD is committed to driving the success of your business.
Backed by INMO®, online account opening with the industry's highest funding rate, Kasasa.com provides a convenient outlet for consumers to open accounts. By easing visitors through a sales funnel, this one-of-a-kind site greatly increases account acquisition online for your institution.
- Kasasa 360®
Kasasa 360 is a centralized financial platform that drives revenue, increases cross sales, strengthens retention, and provides new insight into your account holders' financial world.
Account holders can view and track all of their finances with integrated PFM — including accounts and loans at other institutions — and rewards tied to their BancVue DDAs.