Exclusive to community financial institutions, Kasasa is a dynamic marketing package that augments BancVue products with a powerful brand identity. With a compelling brand image, world-class advertising, and broad media exposure, you can drive more quality applicants to your institution, while increasing retention and profitability.
The Basics
BancVue products backed by the power of a national brand name: achieve widespread recognition, increased retention and dominant scale.
The Benefits
- Increased loyalty/retention
- Increased marketing scale
- Best of breed marketing plan and creative
The Results
"Since the Kasasa launch we've doubled our new account openings per month" - Marsha Johnston, VP, Legence Bank
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Kasasa: More Than Just A Catchy Word
- Philosophy
Kasasa marries big-time banking products with the personal touch of community banking. With unique incentives and money management tools that put consumers first, people can finally view banking as more than just a necessity. Even better, Kasasa actually gives them a reason to get genuinely excited about it.
- Marketing & Media Planning
Kasasa empowers you to do things–which may never otherwise be possible–without increasing your marketing spend. Backed by a top-tier advertising agency, it cuts through the clutter with creative campaigns that attract a wide range of account holders.
Because nobody knows your market better than you do, we collaborate with you to assess the local landscape, values, attitudes and demographics. We then develop a media plan that works best within your budget. Maximizing reach and frequency through the most effective channels in your market, we help you develop Kasasa events, concerts, and festivals to captivate your local community.
- PR
We partner with a first-rate PR firm, which has resources solely dedicated to creating a buzz for your Kasasa products and services. This kind of invaluable media exposure broadens consumer awareness and encourages word-of-mouth endorsement in your local community.
- Training
With a level of enthusiasm rarely seen in our industry, BancVue trainers inspire your staff to reach greater heights. Using tools like our e-learning modules (shown above) we share and test product knowledge with each client's service representatives. From kick-off rallies, to on-demand product training and quarterly mystery shopping, our trainers are always available to ensure your continued success.
- Account Management
A Kasasa Account Executive (KAE) is your dedicated liaison to everything BancVue offers. Responsible for your successful launch and ongoing support, your KAE ensures all advertising and marketing plans are executed and tailored to your business needs.
Your KAE also works closely with your marketing department, as well as external advertising and PR agency personnel. From strategic planning to day-to-day contact and execution, your KAE is committed to driving the success of your business.
- Kasasa.com
Backed by INMO®, online account opening with the industry's highest funding rate, Kasasa.com provides a convenient outlet for consumers to open accounts. By easing visitors through a sales funnel, this one-of-a-kind site greatly increases account acquisition online for your institution.
- Kasasa 360®
Included with Kasasa, Kasasa 360® empowers consumers to manage their Kasasa rewards online, and in a mobile or desktop environment. For a full financial picture, consumers can also aggregate all of their accounts in one place, including those outside of your institution.
A re-branded, enhanced version of MoneyView®, Kasasa 360 offers special pricing and features exclusive to Kasasa clients. With an unparalleled view of consumer spending habits and needs, Kasasa 360 leads to higher profitability, increased acquisition, tremendous cross-sell opportunities and deeper retention.