Exclusive to credit unions and community banks, Kasasa is more than a reward suite. It is a comprehensive solution that combines innovation with world-class marketing, data-driven consulting, training, ongoing support, and compliance insight. Kasasa delivers bottom-line revenue while developing new, more loyal relationships and strengthening existing ones.
BancVue's reward platform backed by the power and scale of a national brand. The bottom line: your bottom line receives a direct boost and you attract more loyal relationships that make you their primary institution.
- Drives revenue
- Increased loyalty/retention
- Increased marketing scale
- Enhanced brand awareness for your community bank or credit union
- 2X annual profit over free checking
- 45% lift in non-interest income
- 24% of new relationships had never heard of their new institution prior to Kasasa
- 73% had heard of the institution, but never banked with them until Kasasa!
Kasasa: More Than Just A Catchy Word
Kasasa marries big-time financial services with the personal touch of community banking. With unique incentives and money management tools that put your consumers first, people can finally view banking as more than just a necessity. Even better, Kasasa actually gives them a reason to get genuinely excited about it.
- Raise Your Visibility
Kasasa empowers you to do things — that otherwise may not be possible — without increasing your marketing spend. Backed by award-winning, news-making branding, it cuts through the clutter with creative campaigns that attract a wide range of relationships.
Because nobody knows your market better than you do, we collaborate with you to assess the local landscape, values, attitudes, and demographics. We then develop a strategy that works best within your budget, maximizing reach and frequency through the most effective channels in your market. Captivate your local community with the help of a powerful national brand.
We partner with a first-rate PR firm that has resources solely dedicated to creating a buzz for your Kasasa reward platform and services. This kind of invaluable media exposure broadens consumer awareness and encourages word-of-mouth endorsement in your local community. Successes include mainstream national media coverage, numerous newspaper articles, local coverage and more. All part of powerful marketing for your community bank or credit union.
With a level of enthusiasm rarely seen in our industry, BancVue trainers inspire your staff to reach greater heights. Using tools like our e-learning modules (shown above) we share and test Kasasa knowledge with each client's service representatives. From kick-off rallies, to on-demand training and quarterly mystery shopping, our trainers are always available to ensure your continued success.
- Relationship Management
A Client Director (CD) is your dedicated liaison to everything BancVue offers. Responsible for your successful launch and ongoing support, your CD ensures all your reward program specifics and supporting marketing initiatives are tailored executed to your business needs.
Your CD also works closely with your marketing department, as well as external advertising and PR agency personnel. From strategic planning to day-to-day contact and execution, your CD is committed to driving the success of your business.
- Kasasa 360®
Kasasa 360 is a centralized financial platform that drives revenue, increases cross sales, strengthens retention, and provides new insight into your clientele's financial world.
Become the primary institution with your relationship as they use you to view and track all of their finances with integrated PFM — including their relationships and loans at other institutions — and their Kasasa rewards.